Privacy Policy
This Privacy Policy describes how Anferra processes personal data in our business operations, including on our website, in customer, partner and investor relationships, and in recruitment activities.
1. Personal data we process
We may process limited business contact information such as:
- name and contact details
- work phone number
- e-mail address
- company/organisation
- company role and meeting notes
- information included in contracts, project records or business correspondence
In connection with investor or partner communications, we may also process information about investment interests, professional background, and other business-related information relevant to our relationship.
We do not collect sensitive personal data unless explicitly required for a specific purpose and with your consent.
2. Why we process personal data
We process personal data for the following purposes:
- to communicate with customers, suppliers, partners, investors and other business contacts
- to manage and answer inbound inquiries
- to prepare offers, agreements and engagements
- to provide information about our technology, services or events
- to manage business, accounting and payments
- to comply with applicable legal or regulatory obligations
- to manage recruitment, employment, consultant or board assignments
- to protect our legal interests or administer claims or disputes
3. Legal basis
We process personal data on one or more of the following legal grounds:
- Legitimate interest — to maintain business contact, communicate and manage our relationship with customers, partners, investors and other stakeholders.
- Contract — to enter into or perform an agreement with you, your company or organisation.
- Legal obligation — to comply with laws or other binding requirements applicable to our operations.
- Consent — when you have given consent, for example for marketing or newsletter communication.
4. Systems and service providers
We use systems and services to run our business. Some of these are operated by Microsoft services or other cloud providers, and by communication and analytics tools.
We also use systems provided by trusted suppliers that we have assessed to be necessary for the delivery of our services or for the internal administration of our business. Where a service provider processes personal data on our behalf, we have a data processing agreement in place that protects your information.
5. AI tools
We may use AI-based productivity tools. Employees are instructed not to enter personal data, confidential information or sensitive details into these tools unless the use is approved and necessary for our work. We select tools that are relevant and proportionate to our business needs and use them responsibly.
6. How long we keep personal data
We keep personal data for as long as necessary for the purpose for which it was collected.
- Business contact information is kept as long as we have an active or reasonably expected business relationship.
- Accounting and payment information is kept as required by law, often for up to seven years.
- Recruitment and employment-related data is kept in accordance with applicable law and our internal policies.
7. Sharing of personal data
We may share personal data with:
- our service providers and advisers
- accounting, legal and audit firms, when necessary
- banks and payment service providers
- public authorities, when required by law
- potential buyers, investors or partners in connection with a business transfer or due diligence, under confidentiality obligations
We do not sell personal data.
8. Transfers outside the EU/EEA
When personal data is transferred to countries outside the EU/EEA, we ensure that the transfer is based on appropriate safeguards, such as standard contractual clauses or other legally recognised transfer mechanisms, and that the recipient offers an adequate level of protection.
9. Your rights
You have the right to:
- request access to the personal data we process about you
- request correction of inaccurate or incomplete data
- request deletion of personal data under certain circumstances
- object to processing based on legitimate interest
- request restriction of processing
- receive a copy of your data in a portable format
- withdraw consent where processing is based on consent
- lodge a complaint with the Swedish Authority for Privacy Protection
10. Contact
If you have questions or wish to exercise your rights, please contact us:
Anferra AB (org. nr. 559479-4751)
Medicinaregatan 8a, 413 90 Göteborg
hello@anferra.com
11. Updates
We may update this privacy policy from time to time. The latest version is always available on our website.
Last updated: 2026-07-23
